WhiteCloud Gravel & Aggregate came to us with an idea and style reference, and our artist took it to the next level.

 The original sketch was a bit more whimsical than the final product, and featured expressive faces on the vehicles. In the end, non-anthropomorphic vehicles were decided upon.

The client wanted a style with thick, heavy lines and bold colours. It was a perfect candidate for vector artwork.

Using several photo references, our artist pieced together a scene, inked it, and then added colours and shading during the vectorization process.

The logo was created to compliment the illustration, and is relatively simple. Together, the elements create a bold, eye-catching visual style that draws plenty of attention to the finished ACP sign.