Logo designed by Ironjet
The new logo takes inspiration from the old, combining the sunrise and msasa tree into an intricate and recognizable form. The logotype more of a handwritten feel to it, which matches the style of the tree/sun icon.
We chose a more subdued cool, purple to reflect the reality of a harsh, surrounding world; but it’s offset by a warm, pastel yellow which is just starting to illuminate the tree.
We also suggested moving “Lloydminster” below the more recognizable (and well-used) words “Interval Home”. Doing so embraces local vernacular, as well as opening the door to using the brand in multiple locations.