Original Logo
Logo designed by Ironjet
The new logo takes inspiration from the old, combining the sunrise and msasa tree into an intricate and recognizable form. The logotype more of a handwritten feel to it, which matches the style of the tree/sun icon.
We chose a more subdued cool, purple to reflect the reality of a harsh, surrounding world; but it’s offset by a warm, pastel yellow which is just starting to illuminate the tree.
We also suggested moving “Lloydminster” below the more recognizable (and well-used) words “Interval Home”. Doing so embraces local vernacular, as well as opening the door to using the brand in multiple locations.
Like What You See?
Ironjet is your Lloydminster non profit branding and website expert.