Visual Identity: COL Canada Day 2017

In 2014, Ironjet was approached by the City of Lloydminster to develop a visual identity for the imminent Canada Day celebrations. Since then, Ironjet has been privilege to evolve the visual identity into what is currently used.

The original 2014 logo

The original logo design

The first Canada Day logo & visual identity we developed (in 2014) was a neo-vintage take on Canada’s national identity. It uses as scalloped placard and timeless serif and handwritten fonts to evoke feelings of nostalgia. The larger silhouette of a maple leaf is comprised of dozens of smaller, multi-coloured maple leafs – a symbol of our diverse populace.

The visual style was applied to a wide array of items including printed poster and handouts, coroplast signage, screen printed t shirts, newspaper ads, social media, and web banners for the City’s own website.

Refreshing the Visual Identity

In 2016, we were approached again to give the visual identity a bit of a face lift. We were concerned that it would damage brand equity to shift the brand personality too far from what was established, so many of the changes were small adjustments that grasped onto current design trends. Ironjet, once again, was able to implement the visual identity across print, apparel, and web presence, allowing us to maintain a necessary level of control to ensure consistency.