It’s always a fun challenge to combine various, relevant shapes into a unique and memorable logo.

In the case of LAG Logistics, our designer managed to use the letters in “LAG” to create a road with a dashed line, a semi wheel well, and the wheel itself.

But, perhaps more importantly, it conveys a style of speed and precision which set the tone for the brand’s broader identity.

Below, you can see the original symbol before it was put into perspective. Our designer often works with geometric precision (when the brand personality demands it), and this logo is no exception.