Guardian Plumbing & Heating has always been on the forefront of innovation, and, in 2020, they built a small fleet of grain-drying units. They came to us with the “MACHED” acronym, and our task was to create a visual identity along with various marketing materials (wraps, brochures, etc.).

Our designer created a simple icon of a grain bin with a keyhole, reinforcing the idea of keeping a commodity secure by treating it early. The visual style communicated that this was new, cutting-edge technology.